Wednesday, June 20, 2012

MILO Mixes Variants

Was invited by Nuffnang G+ to attend yet another great and memorable event from MILO. In addition to its 100th year in Malaysia, Nestlé (Malaysia) Berhad embarked on yet another benchmark in product innovation by launching their latest creation to the MILO Mixes Variants: New MILO Mixes Variants are MILO Hi-Fibre, MILO Cereal and MILO Less Sweet. 
The launch that took place at The Square of Publika saw more than 200 Nestle employees and members of the media in awe as Don Howat, Executive Director of the Coffee & Beverages Business Unit, Nestlé (Malaysia) Berhad, and Ng Su Yen, Consumer Marketing Manager for MILO, Coffee & Beverage Business Unit, Nestlé (Malaysia) Berhad, unveiled the new MILO Mixes Variants life sized giant packs, each representing one variant with its majestic colours of light blue (MILO Less Sweet), purple (MILO Hi-Fibre) and orange (MILO Cereal).
To energize the morning, the giant packs were highlighted with a specially choreographed high energy aerobics dance that was synchronized by a team of professional aerobic dancers. The dynamic dance routine was an integral part of the launch to denote energy as a vital necessity for everyone to begin their day.
With its easy-to-prepare in a single-serve portion, the new MILO Mixes Variants is a convenient way for those constantly on the go, be it at the pantry of one’s office, or at the comfort of one’s own home. It all contain the same goodness as other MILO products such as PROTOMALT; made from the wholesome goodness of malted barley, a specially-designed mixture of carbohydrates and ACTIGEN-E; a mixture of 8 vitamins and 4 minerals, with skimmed milk powder all of which are excellent source of energy for a balanced diet. Even with its delivery of the same energy-giving goodness in that delicious chocolate malt savoury, each separate entity carries its distinct benefit with blended goodness, all catering to different desires in end results.


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