Thursday, December 2, 2010

TM Everyone Connects 1st Anniversary

Everyone Connects is a youth oriented website that juts celebrated its 1st Anniversary 2 weeks ago at The Curve Mutiara Damansara. If you missed it, you probably are not a youth aware that the party features big shot from Malaysia entertainment ring ranging from pop rocking Bunkface to hot and sexy DJ Hunny Madu.
Among the features of the newly-enhanced website include the Stadium, the Jamming Garage, Open House and Sini Maa, representing diverse communities and interests of EveryoneConnects’s fans.
The Stadium is designed as a sports locker room. From here, fans will be able to access “hot off the pitch” features which showcase news, highlights, interviews and videos from Manchester United TV or MUTV. These rich football content are offered by TM in collaboration with Manchester United as the Official Integrated Telecommunications Partner of Manchester United in Malaysia. Another feature of the webpage is a game play board that also serves as a chat room for fans.
The Jamming Garage emulates aspects of a garage music studio. This studio features “Camp Bunkface”, where fans can get all the information they need about Bunkface, listen to their songs and watch video previews as well as exchange music information.
To provide further opportunities for fans to connect, communicate and collaborate, Open House is the perfect place for fans of EveryoneConnects to extend various messages and wishes for birthdays, festivals and celebrations. The Open House is designed to appeal to all Malaysians and features video wishes, a wish board called Spread Some Love, and a selection of personalized e-cards for the user’s selection.
The EC Hall of Fame webpage is a walk down memory lane for all the activities that have occurred since EveryoneConnects first launched in November 2009. The webpage highlights previous content of www.everyoneconnects.net and fans can sign the guestbook and view videos and photos of past events and activities.

In addition to the featured webpages, The World of EveryoneConnects brings out the personalities of EC fans who love music, movies, sports and more as they can select their own personalized avatars as they enter the website. Via their online avatars, fans can truly connect, communicate and collaborate with each other online in real time.

To commemorate the first year of Everyoneconnects, TM celebrated the occasion with various exciting activities in collaboration with Sony, Universal Music and other partners. Among the activities were PS3 competitions, balloon busting event, a birthday celebration for EveryoneConnects, an online gaming face-off with pro-gamer Summer and a special performance by Bunkface. The event was hosted by Hunny Madu and Ben from Flyfm, who hyped things up with their funny antics and lively banter with the crowd.

TM also launched its UniFi high speed broadband service new TV Commercial at the Everyone Connects event. The TVC, titled “We love the UniFi VIP lifestyle” features the award-winning indie band, Bunkface downloading music through UniFi high speed Internet connection; Summer, a professional online gamer defeating her rivals on Sudden Attack thanks to UniFi stability and Zeffri Yusof, a UniFi customer and his family watching HyppTV via their UniFi connection.

When www.everyoneconnects.net was first launched in November 2009, it began with a song entitled “Through My Window” performed by Bunkface and other celebrity artistes. The videos were screened via the EveryoneConnects website and users were encouraged to upload their own cover versions of the song and vote for their favourite cover selections. Through word-of-mouth and the power of social media, a simple yet catchy song culminated in Malaysia’s largest outdoor sing-along event in the heart of Kuala Lumpur, participated by more than 6,000 fans at Bintang Walk.

For more information on TM’s EveryoneConnects campaign, visit www.everyoneconnects.net. For further details on TM, visit www.tm.com.my.

1 comment:

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