Thursday, August 29, 2013

Astro Your Malaysian Is Showing

Last Saturday 24 August 2013 marks another unique day with Nuffnang and Astro in conjunction with upcoming Malaysia 56th Merdeka celebration which falls under 31st August every year. What make the event special is that Astro don't just 'syok sendiri' by just airing some Merdeka related programme on air but rather everyone was invited to be part of the celebration through a variety of activities on air, online and on ground to spread positivity and happiness. The campaigns that was trending on not just that particular evening but craved deep into heart of Malaysians were #gobeyond and #UrMalaysianIsShowing and alongside with the launch of a new music video titled "Excuse me Sir, your Malayisan is showing" that features plenty of famous local made artist. Among the artist attended were Dato' Haji Aznil Nawawi, Lisa Surihani, Jie Ying, Geraldine Gan Weon, Revathy, Lingkesh, Arnold and Ezra and not forgetting their fan who 'camp' there for hours just to get up close to their idol. If you're there you will definitely see tons of leng chye and leng lui hanging around to find out the happening event.
In case you don't yet know, nothing satisfy a blogger's crave more than selfie / camwhore kao kao. Was lucky to have the opportunity to have photo taken with the 3 famous ah moi blogger that day namely from left Kelly Chin (, JQ Lee (, and Janice Yeap ( Before the official event kick start, the duo, Arnold from Hitz FM and Ezra from Mix FM who is also the emcee for that day keep the public informed on some of the on ground activity for that day which include the Photo Selfie Booth, T-Shirt Customisation, and plenty more. Soon enough, Henry Tan the Chief Operating Officer of Astro was invited to the stage to officiate the launch of Positive Engine. Henry invite everyone to participate in the #gobeyond campaign by sharing it on social media with #gobeyond hashtag. These positive action would help someone in need and/or even inspire others how proud we are to be a Malaysian, and that would trigger the Positive Engine. As of the launch, Astro manage to accumulate 140K positive contributions but we are still numbers away from the 1 million mark. So Malaysian what are you waiting for? Do take part in the meaningful campaign and make it a memorable 56th Merdeka that you can brag on generation down the road. The Positive Engine is the first of its kind that features Malaysian landmarks and is housed in the 3rd floor in Mid Valley Megamall for all to see.
After revealing the Positive Engine, artist from the music video "Excuse me Sir, your Malayisan is showing" cheer the crowd further by performing live on stage. Fans were seen screaming their lungs out to give fullest support in cheering is in celebrating spirit and man it really portrait how truly Malaysian we are. Best sight I witness on site has to be the 1Malaysia spirit where everyone from different background / religion came together to make the impossible, possible. See even the Ang Mo (Foreigner / Westerner) is there to join the celebration. Here's the music video for your viewing pleasure, go ahead, don't be shy and share it around with your peers.
Next on the activity list may though seem to be exclusively for the invited guest / blogger / churpers, it was generally an activity for all and you will find out why later on. A short briefing were held by the Marshal to guide us on what I called it challenging but meaningful competition where winners get to walk away with a whooping RM600 Jusco shopping voucher. Each team is made of 4 member and I am happy to team up with new faces and they are Sizzling Suzai (, Auji ( and Jimmy Teh (, and yeah GO Team 13!
I learnt that there were 27 task to complete within 45 minute and among the task was to perform a Malaysian attribute to total random stranger shopping around Mid Valley and to instagram / instavideo / tweet it over on our social media. Credit have to be given to both Suzai and Auji as I solely depend on their device for the update simply because I don't have data plan. Well that's what all the campaign is all about right? Helping each other out when they needed it :) Anyway before the race start we were given some time to digest and to ask our designated marshal any related question. Oh ya each team were given a goodie bag with some tools required for the task later on.
The race was a great success cause it manage to bond everyone from different background, making new and yet awesome friends, and creating mass awareness among the crowd which is the main objective of the entire effort. Look at how dedicated my teammates are while I busy snapping photo here and there, Bro Rilek lah. Random things we have to do like asking for Hi-Five from total stranger, giving flower to random people, offering drink to thirsty shopper, singing national anthem loudly in middle of no where and the list continue.
For more of the photo taken during the race you can view it from Suzai Twitter account here and Auji Instagram account here I think there's only one or two team that manage to complete all designated task which win them the first and second prize. Team 13 which is also my team won the 3rd prize and we get RM200 to shop for all the effort we putted in.
Guest / Blogger / Chupers are invited to a light refreshment at Blu Med after the race where prize giving ceremony was held and definitely not forgetting the awesome food and drink. What is even syok is that we get to dine together with the celebrities. Jom Makan!

So the next time you're in Mid Valley do drop by and witness the Positive Engine yourself. For those who couldn't make it there but still wish to take part you can be part of the Spread Positivity campaign here I've done mine and will be doing more this coming weekend to boost the contribution toward 1 million mark.
Astro also celebrates the best of 1Malaysia and our Malaysianess by recognising our unique lingo such as Syok!, Gostan, Brudder, Fuyoh, Macha, understood only by fellow Malaysians. Everyone can be a part of this and own their favourite lingo too on a T-shirt via the #UrMalaysianIsShowing Facebook app here Proceeds from the sale will contribute towards a charitable cause. Do come support the one I've created. Psst, actually I wanted to write
(Horlick cam Milo cam Kopi cam Teh)
But I can only select from a list of Lingo available, still I think mine truly portrait Malaysian as it is part of our culture to Yum Cha whenever there's free slot regardless of skin color and/or religion.

For further information on the campaign, please refer to the links below,

Until then allow me to wish you a happy Merdeka this coming Saturday and do celebrate the memorable day with pride together. Here's a quick recap capture on video that evening during the event by Nuffnang and ChurpChurp, enjoy!

No comments:

Recommended Post

Related Posts with Thumbnails